How a Virtual Assistant Can Help Grow Your Business

interviews Dec 24, 2021

Tessa Swensen, owner of Swensen Virtual Solutions, saw an opportunity to turn her 13 years of administrative experience into a business that she could operate from home.


She reached out to the best branding expert she knew, Tanya at WorkStory Creative™, to help her create branding for her virtual assistant business.


WorkStory created a logo, brand identity style guide, social media design templates, a pricing sheet and a personal branding photoshoot.


Tessa credits WorkStory’s help with creating her brand image, and her network connections, with being able to book up her schedule right away. She knew she wanted to look professional right out of the gate so she could book serious, high paying clients who valued her expertise.


Watch the video above to see the brand identity package and some of the branding photos WorkStory created for Swensen Virtual Solutions.


We also chatted about how a virtual assistant can help you scale your business. Here are some highlights from the video conversation:



So, what is a virtual assistant and what do they do?


Virtual Assistants can be a variety of things, from online business managers to graphic designers to data entry. When you are looking for a virtual assistant you need to be specific, because most of them have a niche. 


Tessa considers herself a tech virtual assistant. ‘I love the back end part of online businesses, putting together the pieces of a puzzle.’ Tessa states.


For business owners who are self-described big thinkers, having a virtual assistant who helps you figure out details is highly valuable. Sometimes it’s all those little things that prevent people from moving forward with their business.


What will hiring a virtual assistant cost me?


The hourly pay for each virtual assistant will vary greatly depending on the task and their experience. ‘I calculate what I’m willing to pay based on the time it would take me and what my hourly rate is.’ Tanya says. If it takes you all day to perform a task like cleaning house, and it would take a professional 2 hours, then you’re looking at a high value exchange.


Does it seem like you could use a virtual assistant?


Tessa is available and can be reached at [email protected] or through her facebook page.


Are you interested in help creating branding for your virtual assistant business? It all starts with a WorkStory BrandStorm. Find more information below.

Are you ready for your brand makeover? 

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