Tanya Goodall Smith

Certified Personal Branding Strategist
Owner, WorkStory Creative™


Available for speaking, press opportunities, interviews and article writing


Contact Tanya

Tanya Goodall Smith helps personal brands amplify their influence with strategic visual story telling


Tanya Goodall Smith is a highly sought-after branding and visual communications expert and founder of WorkStory Creative™. Over the last 20 years she’s worked with hundreds of internationally renowned brands, including GUESS, HP, Microsoft, Gary John Bishop and The Life Coach School, to develop and improve their brand assets.

While pursuing a degree in Visual Communications at the Fashion Institute of Design and Merchandising, she won multiple awards for design and was chosen to do her internship at an advertising agency whose clients included Universal Studios, Disney, Dreamworks and other entertainment giants.

While serving on the board of the National Association of Women Business Owners, she was a finalist in their Maria Sharapova Women’s Entrepreneur program. Her current clients are personal brands and service providers who are ready to take their brand image to a more professional level. She helps them develop an authentic visual identity across all mediums with her Brand Attraction Method.

Tanya was a pioneering developer of personal branding photography and teaches dozens of photographers around the world in her Business of Branding Photography course at workstoryeducation.com. She’s also a mentor for the global photography education site, SLR Lounge and has had hundreds of articles published in their magazine with millions of viewers.

Interview & Presentation Topics


Authentic is the New Black

How to stand out in a sea of cookie-cutter content by leveraging your authentic greatness. 

Personal Branding Basics

A roadmap for how to build authority, raise perceived value and easily attract high-end clients.

A Picture's Worth 1000 Words

How visual communications can make (or break) your brand image and what to do about it. 



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Select Podcast Interviews


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Contact Tanya for an Interview