Branding for Zuna Wellness, Health CoachOct 29, 2021
The owner of Zuna Wellness provides nutrition coaching, massage, reiki and other wellness services for women. When she contacted me she didn't have any branding or marketing assets. She wasn't even sure what to call her business! She was ready to step it up and look more professional in order to book more clients who wanted and were ready to pay for her services.
The Branding Package
After her initial BrandStorm™ session, we determined she needed the following services:
- Logo design & style guide
- Branding photography
- Copy writing
- Website design
- Business card
- Social media templates
Here's a look at some of the things I created for her.
Naming & Logo Design
Of course it all started with having a strong strategy in place, knowing who the target audience is and what would appeal to them. Key words are the foundation of brand development so we started there.
The name Zuna means sunshine, which was a key element she wanted to incorporate in the brand and after multiple iterations of a logo, we ended up with a mandala inspired sun symbol.
You can see how the entire brand style and assets came together on her website. Check it out here: www.zunawellness.com
After the BrandStorm™ the first thing I usually do is write key phrases, touch points and outlines for copy. Then I expand upon that for text for the website, brochures, ads or social media strategies, based on the clients needs.
I designed a brochure, business cards and social media templates according to her brand style guide to give her brand a cohesive and professional look.
I designed assets for her Facebook page and set it up for her. Social media post templates and ideas were also included in her brand style guide.
Showing potential clients what the experience of working with her will be like is an important branding element for service providers. I did a custom photoshoot at her studio and we used those photos throughout all of her branding and marketing materials. She can also use them for any ads or articles she writes.
Are you ready for your brand makeover?
Get started with a WorkStory BrandStorm™
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