Associations & Awards
Tanya Goodall Smith, founder of WorkStory Creative, helps coaches, consultants and service based businesses go from struggling to six figures and beyond with a brand that looks like a million bucks!
Tanya earned a degree in Visual Communications at the Fashion Institute of Design and Merchandising in Los Angeles and worked as a graphic designer for international tech and fashion brands before launching a branding agency in 2006.
While working with local service based businesses she became frustrated by the lack of excellent custom photography available for their marketing. She filled the gap by adding commercial photography and video to her branding services and pioneering an entirely new genre of photography.
In addition to her work as a brand strategist and designer, Tanya is a talented writer and educational ambassador at slrlounge.com. She also teaches other photographers her unique branding photography business model at workstoryeducation.com and is the founder of the Branding Photographer's Directory.
Tanya’s favorite characters in the story of her life are her husband, the elusive Mr. Smith, and their three very cute, smart, hilarious children. They live in (and love) the Pacific Northwest.
Interview & Presentation Topics
- Rock Your Personal Brand: How to stand out in a sea of cookie cutter content by leveraging your authentic greatness.
- Million Dollar Brand Basics: A roadmap for how to build authority, raise perceived value and easily attract high end clients.
- A Picture's Worth a Thousand Words: How visual communications can make (or break) your brand image.
- Branding Photography Biz in a Box: Everything you need to know to succeed as a branding photographer.
Select Business & Branding Interviews
Causes She Supports
Ronald McDonald House Charities
After many surgeries and extended hospital stays for her son, niece and nephew, Tanya has a special place in her heart for families experiencing the same. She regularly donates to and volunteers at Ronald McDonald House Charities, an organization that provides compassionate care to families when they need it most.
Christian Youth Theater
A long time participant in and supporter of the performing arts, Tanya regularly volunteers her time, photography and graphic design skills to community theater and film production. She's currently involved with CYT North Idaho where her daughter performs.