Effortlessly create professional branding materials so you can attract ideal clients, simplify marketing and scale your business
Learn how to create an impactful brand without the fear of making a wrong choice. No more frustration over wasted time and energy on endless font, color and template options. You can brand your biz with the system I've been using for 20+ years to create amazing brand identities.
Use Coupon code BRANDBETA, by March 31, for $100 off
In this Learn at Your Own Pace program, I'll walk you through the following steps...
The BrandStorm™ Strategy System
The number one branding mistake small businesses make is not starting with a strategy. Nailing down a strategy eliminates confusion about your niche, target audience and whether or not you're choosing "the right" look. It also takes away the fear of spending time and money only to have to rebrand later.
Construct Your Character Exercise
Once you have a rock solid strategy in place, you'll go through this unique process to construct a visual and emotional picture of the essence of your brand. This will serve as a tangible inspiration point for creating your brand assets.
Brilliant Brand Design Process
This is where the magic happens. I'll guide you through how to design a logo, choose colors, fonts, a photographic style and other critical elements that are perfect for your brand. You won't have to second guess because you'll have the foundational "why" taken care of in the previous two steps.
The Consistency Code
Consistency + Time = Brand Recognition. I'll teach you how to create brand "rules" for consistency, a style guide and templates you can use to make sure your brand looks and sounds cohesive, even if an assistant or marketing professional is creating graphics for you.
Brand Application Blueprint
Now that you have this beautiful brand created, what in the heck do you do with it all? You'll get a checklist with all the places and things you can update with your branding, how to customize any pre-designed template to be "on-brand" and next steps for making sure your website and any other communications properly represent your brand so you can attract more ideal customers.
Use Coupon code BRANDBETA, by March 31, for $100 off
"Now creating professional looking graphics is easy!"
“Before branding it was hard to promote my business because I didn’t have clarity about my audience and offer. Everything looked chaotic and jumbled with no direction or specific purpose.
I would spend 3 days on a graphic and never even post it because I didn’t like it. Now I can create one in 10 minutes and love how it looks. Now my brand is like a living thing with a defined character and personality.
Now, when people see my posts and flyers they know I’m a professional and they clearly understand what I offer. They trust I know what I’m doing and feel confident referring their friends to me.”
–Tyeanna Johnson, Doula and Birth Educator, Blissful Birth Support
Your Brand Could Look as Amazing as This!
Or This!
Or Even This!
STEP-BY-STEP VIDEO MODULES
Easy to follow, short video modules will walk you through each step of the process. You'll also get homework assignments and next steps dripped out to your email so you won't just buy the course and forget about it. I want you to get it done!
WORKSHEETS & CHECKLISTS
Are you a checklist person like me? Good. You get worksheets with key points and exercises so you don't have to furiously take notes. And a checklist of things you need to do so you can stay on track.
DESIGN & COLOR TEMPLATES
Since you are probably not a designer, I will give you some starting point templates you can choose and customize based on your brand character type. Don't worry, I'll teach you how to make sure your brand doesn't look like everyone else, even when you use templates.
FREE RESOURCE GUIDE
I mention tools, resources, software and websites throughout the course. These are all compiled in a handy guide for you to reference. Easy peasy.
FEEDBACK AND SUPPORT
As a bonus, you'll get access to the WorkStory Collective online community where you can network with other entrepreneurs and have access to me for feedback and support. You don't have to do this alone!
BETA COURSE DISCOUNT
Since this is my first iteration of this course, and I'm building it as I go, I'm offering you a discounted rate in exchange for your feedback and testimonials. Take advantage!
GRAPHIC DESIGN BASICS BONUS COURSE ($249 VALUE)
Are you tired of slogging your way through trying to create graphics for your business? It always takes so long, and even if you use a template, it never seems to look just right. With knowledge of some fundamentals of graphic design, you'll be cranking out graphics that look "on brand", are easy to read and effectively communicate your most important points.
In this course you'll learn "the rules" for great design, including before and after visuals so you can see for yourself why they work.
HOW TO CHOOSE A NAME FOR YOUR BUSINESS BONUS MODULE
Not sure what to name your business? Should you go with a personal brand or something else? Is your name idea boring or already taken? I'll walk you through my step-by-step process for choosing a business name that resonates with your audience, as well as legal and logistical things to consider when choosing a name.
WORKSTORY COLLECTIVE MEMBERSHIP ($97 / MONTH VALUE)
This online community of entrepreneurs and business owners is exclusively for my clients and course students. You'll have opportunities to network, ask for support, share your wins and be invited to members only events and workshops. There may even be some freebies, prizes and discounts on future products and courses.
Use Coupon code BRANDBETA, by March 31 for $100 off
Don't miss out on the beta course discount and bonuses!
About Your Mentor, Tanya Goodall Smith
During my 20+ year career as a graphic designer and branding photographer, I have worked with high end fashion, boutique and luxury service brands around the world, as well as hundreds of local small businesses and coaches.
As the owner of a full service branding agency, WorkStory Creative, I help professionals build authority to raise perceived value & easily attract high end clients through authentic & beautiful brand storytelling.
I can't wait to help you along this journey of growth in your business. Let's do this!
