You know you need a brand strategy but are you wondering where in the world to start? I recommend you start with three critical components to get started on the right path to a powerful personal brand. Those components are:

  1. Communication
  2. Visual Elements
  3. Consistency

In this video series I’ll give you an overview of these three concepts, why they’re important and how you can start implementing them into your brand strategy right away. In today’s video we dive right into the communication piece. We’ll cover things like:

  • What are communications and why are they important?
  • What is the basis of your brand communications?
  • How do you define your brand communications in a simple way?
  • How do these communications become the foundation of your entire brand?
  • A trick for helping you define your brand when you get stuck.

After you watch the video make sure you complete the homework by answering these questions: Who is your ideal client? What kind of customer would you like to attract? Describe them below in the comments. And of course, if you found this video helpful, I would be so grateful if you would like and share it with your entrepreneurial friends.  You can use the sharing buttons on this page!

Let me know what you think!

Who is Tanya Goodall Smith?


With two decades of development and design experience for brands like HP, GUESS and Microsoft, Tanya Smith is on a mission to bring a sophisticated marketing edge to small businesses, entrepreneurs, and personal brands.

Owner of WorkStory, Tanya is a Branding Expert who works with organizations and individuals nationwide who want to massively increase their visibility in a crowded marketplace and be consistently sought after by the very best clients. Authentic story telling through photography, video and simple but powerful communications is her forté.

Tanya is on the board of the Inland Northwest Chapter of NAWBO (National Association of Women Business Owners), honored as an award winning package designer by the Independent Cosmetic Manufacturers and Distributors and a graduate of The Fashion Institute of Design and Merchandising in Los Angeles. She is also a highly sought after published author, speaker and teacher, credited with over 100 industry magazine articles, podcast interviews and in-person speaking engagements.

Brands Tanya has worked with...

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