So, you’ve got your brand and ideal client defined and you know you need a brand strategy, but how do you know which tactics to employ and whether or not they are right for your brand? This comes largely from experience, expertise and (honestly) trial and error. If you have no experience or expertise in this area, hiring someone to help is the best way to save yourself a lot of money, time and frustration.
Once you’ve defined your personal brand, attracting your ideal client who values your product or service will become much easier, but it will take some strategic actions on your part. This is where a brand strategy comes in handy. What’s a Brand Strategy? A brand strategy is simply a plan for positioning you and your brand in front of your target market in order to ensure the brand’s success.
When you walked into your high school for the first time did you look around at all the little clicky groups of kids and say to yourself, “I want to be one of the (insert stereotypical group here) kids”? If you did, more power to you. Most of us seem to go through life just living according to our circumstance, instead of consciously choosing what we want and then going after it and making it happen.
In my last post we talked about personal branding and why you should care about yours. In short, personal branding is your reputation and by putting a little effort into shaping yours you can dramatically affect the type of people you’re attracting into your life and your business. So, how do you use personal branding to find your tribe, your high school lunch table, so to speak?
Personal Branding has become somewhat of a buzz phrase lately. Are you seeing it all over the place and asking yourself, “What is personal branding? Do I need a personal brand?” The truth is, if you’re a human being, you already have a personal brand. It’s just a fancy word for your reputation. The cool thing is, there are specific things you can do to mold and shape it to your advantage.