In my last post we talked about personal branding and why you should care about yours. In short, personal branding is your reputation and by putting a little effort into shaping yours you can dramatically affect the type of people you’re attracting into your life and your business. So, how do you use personal branding to find your tribe, your high school lunch table, so to speak?

We all do what we need to do to fit in. It’s instinctual human nature derived from a survival mechanism of days gone by. If you didn’t have a tribe to help you survive from weather, starvation and predators, you would literally die. We don’t have those same dangers these days but we still naturally gravitate toward people who have what we want and need. So, the trick to attracting the type of people you want in your life is to brand yourself as being the kind of person they want to be with. Make sense? Here are a few examples…

Let’s say you’re looking for clients who are interested in holistic medicine, veganism and natural healing. What type of “vibe” is that person going to jive with? If you’re posting pictures of the massive steak you had for dinner, the monster truck rally you attended on Saturday night and your pro-vaccine stance, those types of people are likely not going to feel you’re the type of person who gets them and their needs. Instead, you might show images of your healthy lifestyle, talk about your favorite veggie meals and become an advocate for the ethical treatment of animals.

What if you’re looking for female clients who have a lot of disposable income and are interested in fashion, luxury and relaxation? If you’re constantly complaining about never having enough money, showing off your thrift store finds and DIY decorating tips, I guarantee you you’re not being perceived as a luxury brand and are not going to attract the type of client who has extra money to spend on frivolous things. Instead you might talk about how you appreciate quality over quantity, post pictures of your latest shopping trip at a high end boutique and join an exclusive social club in your area.

Now, you might be thinking, “I don’t want to change who I am or pretend to be someone else in order to attract a certain type of client.” The good news is, you don’t have to! You can be authentically you and still speak to a certain demographic. There are a few keys to making this work. Number one, choosing a career with a target market you like and share similar goals and ideals with is always helpful. Number two, knowing your target market and what their values are can help you relate to them on a personal level even though you may have differences.

Defining your brand, including who you are, what you offer and who you offer it to can make a huge difference in guiding the development of your personal brand in a deliberate way that will actually start to get you results in increasing your visibility within the right social circles. Stay tuned for the next post where we’ll talk about how to actually define your brand (plus a FREE five day challenge to motivate you to get it done!)

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