Welcome to video #2 of my Three Critical Components of a Powerful Personal Brand series. What did you think of video #1 where we talked about Communications? If you missed it, go back and watch it here.

Today, in video #2 we talk about my favorite part of branding, Visual Elements! There are so many ways to get creative with the visual elements of your brand. It’s easy to get overwhelmed by all the options. In this video I give you three easy places to start, so watch it and let me know what you think. I’d love to hear your feedback in the comments.

Oh, and don’t forget to “like” and share the video with your entrepreneurial friends. I would really appreciate it!

Let me know what you think!

Who is Tanya Goodall Smith?


With two decades of development and design experience for brands like HP, GUESS and Microsoft, Tanya Smith is on a mission to bring a sophisticated marketing edge to small businesses, entrepreneurs, and personal brands.

Owner of WorkStory, Tanya is a Branding Expert who works with organizations and individuals nationwide who want to massively increase their visibility in a crowded marketplace and be consistently sought after by the very best clients. Authentic story telling through photography, video and simple but powerful communications is her forté.

Tanya is on the board of the Inland Northwest Chapter of NAWBO (National Association of Women Business Owners), honored as an award winning package designer by the Independent Cosmetic Manufacturers and Distributors and a graduate of The Fashion Institute of Design and Merchandising in Los Angeles. She is also a highly sought after published author, speaker and teacher, credited with over 100 industry magazine articles, podcast interviews and in-person speaking engagements.

Brands Tanya has worked with...

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