We’re halfway through this series, Three Critical Components of a Powerful Personal Brand. Are you loving it? What’s one new thing you’ve learned so far?

Today I want to share with you a case study example of one of my clients and how she used professional photography and visual elements to massively increase her visibility and recognizability online and in her local community. In this video you’ll meet Jolene and see how she leveraged her personal brand to start booking national speaking opportunities and television interviews to grow her health and fitness coaching business.

After you watch the video I’d love to hear from you. What are your thoughts? How could you use these ideas to grow your own personal brand? What challenges and questions come up for you?

Also, please like and share the video! I’d really appreciate it.

Let me know what you think!

Who is Tanya Goodall Smith?


With two decades of development and design experience for brands like HP, GUESS and Microsoft, Tanya Smith is on a mission to bring a sophisticated marketing edge to small businesses, entrepreneurs, and personal brands.

Owner of WorkStory, Tanya is a Branding Expert who works with organizations and individuals nationwide who want to massively increase their visibility in a crowded marketplace and be consistently sought after by the very best clients. Authentic story telling through photography, video and simple but powerful communications is her forté.

Tanya is on the board of the Inland Northwest Chapter of NAWBO (National Association of Women Business Owners), honored as an award winning package designer by the Independent Cosmetic Manufacturers and Distributors and a graduate of The Fashion Institute of Design and Merchandising in Los Angeles. She is also a highly sought after published author, speaker and teacher, credited with over 100 industry magazine articles, podcast interviews and in-person speaking engagements.

Brands Tanya has worked with...

Share This